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On Sale Thursday, July 10 2025 @ 8:00 AM CDT

Hotter’n Ale .5K

Presented by Pacifico Beer

Date: Saturday, August 17 | 6:00 PM
Start & Finish: Wichita Falls Farmers Market

A .5K So Easy, You Might Spill Your Drink

Some people ride 100 miles in August heat.
We sip. We stroll. We survive.

Hotter’n Ale is BACK — proudly presented by Pacifico Beer — and this year, we’re keeping it simple: cold drinks, great friends, zero riddles. No mysteries to solve. No thinking required. Just a .5K (yes, point five) pub crawl through Downtown Wichita Falls — with plenty of hydration and heckling along the way.

It’s about 1,640 feet — if you’re counting. But we hope you’re not.
Less solving. More sipping.

Pick Your Pool Team (Yes, it’s a thing.)

You’ll join 24 other legendary underachievers on a team named after one of Wichita Falls’ iconic — but long-closed — public pools. Each team is led by a pair of “Coaches” to keep spirits high and hydration levels higher:

  • Sand Beach Pool – Rodney & Amy Case
  • Sea Blue Pool (VLP / Very Lazy People) – Charis & Robby Rhoades
  • Westmoreland Pool – Dusty & Janet Potter
  • Fountain Park Pool – Dustin Nimz & Lelani Gibbs

Want the VIP experience? Register for the VLP Team and ride the Downtown Trolley between stops in style.

Dress Code

Pool party meets pub crawl? We're in. Wear your swimwear, floaties, goggles, towels — whatever floats your float.

But remember:

  • Shirts are required (even over swimwear)
  • Keep it tasteful and appropriate for entering downtown businesses
  • Think fun and festive — not festival gone feral

Let’s be wild… but welcome.

"Rest" Stops Along the Route

(Hydration stations — you're welcome, liver.)

  • Iron Horse Pub
  • Half Pint
  • Burn Shop
  • Broken Tap
  • Wichita Falls Brewing Co.
  • Other surprises in store...

Order may vary, but the party is consistent.
Start and finish at the Farmers Market, where the Pacifico-fueled block party kicks off at the end.

After-Party Highlights

  • DJ and yard games
  • Contests (yes, Best Calves returns)
  • Ice-cold Pacifico Beer
  • A vibe that screams “I trained for this… kind of”

Registration Includes

  • Commemorative Hotter’n Ale T-shirt
  • Official .5K Sticker
  • 6 stops with food or drink samples
  • Bragging rights for completing a race shorter than most Walmart parking lots

Standard Entry: $40
VLP Entry: $50 – Includes everything above, plus trolley ride and exclusive VLP T-shirt

Important Things to Know

  • 21+ only
  • Limited to 100 spots (4 teams of 25)
  • No refunds. No transfers. Rain or shine — we crawl.

Proceeds Benefit

Downtown Wichita Falls Development, a 501(c)3 nonprofit revitalizing the heart of our city.

Huge Thanks to Our Presenting Sponsor

Pacifico Beer — proudly keeping our cups full and our vibes easy all night long.