Frisco Football Fest

FOOTBALL SEASON STARTS HERE.

Join us Saturday, August 29, as we kick off football season the only way we know how—with a celebration worthy of Sports City USA.

Frisco Football Fest is coming to Rollertown Beerworks, bringing football fans from across North Texas together for a full day of football, community, great beer, and unforgettable experiences.

Marching Band Performances
Live Music
Photo Ops
Prizes & Giveaways
Fresh Local Beer

Then, keep the celebration going with a FREE nighttime 90s party concert featuring The Clinton Years and Oatmeal Pizza, a tribute to Nirvana @ 7:30p.

And we're just getting started.

We're adding new attractions, partners, and experiences every week, so stay tuned—this event is only going to get bigger as kickoff gets closer.

Are you a football-related or football-adjacent business, nonprofit, alumni group, vendor, or creator that wants to be part of the festival? We'd love to hear from you. Send us a message and let's build something special together.

This year, we're making Rollertown the Home of Football. From college rivalries to NFL Sundays, watch parties, traditions, and unforgettable game days, football season is going to be on another level.

Let's kick it off the right way.

Rollertown Beerworks – Frisco
Saturday, August 29

This Is Where We Gather. Football Lives Here.