Herb Alpert Is
2020, 90 min.
A forthcoming documentary, Herb Albert Is…, will chronicle the sixty-year career of bandleader, producer, label executive, musician, philanthropist, and visual artist, Herb Alpert. Ahead of its October 1 release, Alpert has shared new details on the documentary and reflected on his incredible career.
The film, directed by John Scheinfeld (Chasing Trane: The John Coltrane Documentary, co-producer of The US vs John Lennon), begins in the early 60s, when Alpert first rose to fame as a trumpet player, vocalist, and bandleader of the Tijuana Brass. The group scored a Top 10 hit with their first single, “The Lonely Bull,” and became one of the highest-paid musical acts by the middle of the decade – scoring 14 platinum albums and six Grammy awards before disbanding in 1969.
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