Buying & Selling with 20/20 Hindsight
Heading in to 2020, the TV business was already facing seismic shifts brought on by multiple factors such as new direct-to-consumer streaming services entering the marketplace, declining ratings for ad-driven outlets, a changing international market, and a reckoning on agency packaging fees, to name a few. Add in an unprecedented global pandemic that halted production on 200 shows overnight, and you’ve got the makings of a disruption that could change TV economics forever. What does the business look like as we emerge from this pandemic and what lies ahead?
Hear from studio, network, streamer, and production company executives as they reflect on 2020 and predict the future state of buying and selling a TV show in 2021.